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MocoSpace Sends Tattoo Contest Winner to Miami Ink

Mobile Phone Community gives ultimate holiday gift - sends mother and daughter to Miami to get inked by celebrity tattoo artist Darren Brass

Boston, MA – December 18, 2007 – MocoSpace, the largest and fastest growing mobile
community in the United States, today announced Shayla Davenport as winner of its
celebrity tattoo contest. The company’s holiday gift to Davenport includes a roundtrip
vacation for two to Miami and a tattoo from celebrity tattoo artist, Darren Brass of the hit
TV show Miami Ink.

MocoSpace's community, which numbers in the millions, is made up of young, trendsetters
who love tattoos and are fans of Darren Brass. Mobile phones, tattoos and social
networking all play a big role in their lives. MocoSpace stands at the intersection of these
trends and lets people connect to likeminded friends wherever they are.

“It's obvious that in the last five years, tattooing has become part of mainstream society,”
said Darren Brass. “My predictions for the future are that the popularity will keep growing.
We’ll start to see more thought about tattoos and artistically inspired designs. I notice our
young customers in the shop constantly on their mobile phones calling or texting whoever
is not with them already, so working with a group like MocoSpace made sense to me.”

Shayla Davenport hails from Utah. She’s an active and connected MocoSpace member
who has planned on a tattoo for years and wanted to give her mom a special trip this
holiday season.

"MocoSpace keeps me in touch with my friends and family,” said Shayla Davenport. “My
parents are divorced, and some of my closest friends live in the UK, so it’s a really great
way for me to still feel near to everyone that’s important to me and meet people. This
contest was so cool because I’ve been dreaming about getting a tattoo the minute I turned
18. I’m taking my mom with me because she’s never had a vacation, and I’m thankful to
MocoSpace for the chance.”

Running the contest throughout November, MocoSpace asked users to simply submit their
reason to win.

“We wanted to give something meaningful back to our community. This contest lets us do
that by giving the ultimate holiday gift,” said Justin Siegel, chief executive officer and co-
founder of MocoSpace. “A tattoo from Darren, one of the top celebs in the industry, makes
a lot of sense since one of the things MocoSpace is about is self-expression – the fact that
they get to go to Miami in the middle of winter to get it is just icing on the cake.”

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About MocoSpace

MocoSpace is one of the fastest growing mobile communities in North America with more
than 700 million page views each month. Founded in 2005, MocoSpace is open to all and
the best place to find friends, have fun and stay connected on your mobile phone.
MocoSpace has offices in Boston, Massachusetts & Herzeliya, Israel.
For more information, visit

For more information, contact:
MocoSpace, 617.542.1614 or
Julie Fogerson, LEWIS PR, 212.292.4921 or