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Nokia Ad Brands Target MocoSpace Mobile Community

MocoSpace collaborates with Nokia Ad Business to deliver relevant, big brand mobile advertising to its influential customer base

Boston, MA – December 17, 2007 – MocoSpace, the largest and fastest growing mobile community
in the United States today announced a strategic advertising relationship with
Nokia to connect the great brands Nokia represents with MocoSpace’s large North
American audience. MocoSpace’s members are young, hip trendsetters that brands are
eager to reach.

Mobile advertising continues to rise globally as a way to create new revenue streams.
Strategic partnerships that will deliver most effectively on these revenue opportunities are
vital to the future of the evolving ad landscape.

"Mobile ads are an exploding growth area, and Nokia is leading this industry worldwide to connect
brands with customers,” said Michael Baker, vice president and head of Nokia Ad Business.
“To be successful, particularly in the US, we’re securing partnerships that can
help us reach the right audience. MocoSpace is a natural fit with a large community of its own.”

With more than one million and a half users today, MocoSpace members are the exact
young, influential demographic that companies are hoping to target.

“Our community is very active, and putting relevant brands in front of them makes sense for
everyone – businesses, advertisers and consumers,” said Justin Siegel, chief executive
officer and co-founder of MocoSpace. “MocoSpace chose to work with Nokia specifically
because it can deliver the brands that resonate with our members.”

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About MocoSpace

MocoSpace is one of the fastest growing mobile communities in North America with more
than 700 million page views each month. Founded in 2005, MocoSpace is open to all and
the best place to find friends, have fun and stay connected on your mobile phone.
MocoSpace has offices in Boston, Massachusetts & Herzeliya, Israel.
For more information, visit

For more information, contact:
MocoSpace, 617.542.1614 or
Julie Fogerson, LEWIS PR, 212.292.4921 or