Island Def Jam Takes Artists Mobile with MocoSpace

Island Def Jam Music Group launches mobile marketing program to connect artists and fans

Boston, MA – October 24, 2007 – MocoSpace, the largest and fastest growing mobile community in
the United States, today announced a partnership with Island Def Jam Music Group [IDJMG) to
connect the label’s emerging artists to its members. IDJMG will use MocoSpace to reach and stay
connected to new fans on their mobile phones.

The program launches with new rap duo, Playaz Circle, an act on the Ludacris-backed Disturbing Tha Peace label and recent headliners of the BET Hip Hop Awards show. With a customized MocoSpace profile page (www.mocospace.com/playazcircle) equipped with voice tones and other exclusive content, Playaz Circle already counts more than 20,000 new friends on MocoSpace.

"Mocospace has allowed us to the opportunity to let our friends and fans experience the hard work we been puttin in on the road first hand with our camera phones” said Dolla and Titi Boi of Playaz Circle referring to their ability to stay connected with fans from their tour through MocoSpace. “We appreciate all the support we’re getting from the Moco community."

IDJMG is planning other emerging artist promotions such as one for the new Rick Ross album Trilla, before the end of the year.

“We’re very excited to be working with Def Jam. They recognize the value of MocoSpace’s mobile community. Playaz Circle did an awesome job of connecting with our members by putting together great content for them, and I think they’re pleased with how well it was received,” said Justin Siegel, co-founder and chief executive officer of MocoSpace. “Def Jam is a great partner with amazing artists. We look forward to bringing more Def Jam artists into the MocoSpace community.”

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About MocoSpace

MocoSpace is one of the largest and fastest growing mobile communities in North America. It offers everyone the opportunity to find friends and stay connected—whenever and wherever. MocoSpace has offices in Boston, Massachusetts & Herzeliya, Israel. For more information, visit http://www.mocospace.com.


For more information, contact:
MocoSpace, 617.542.1614 or info@corp.mocospace.com
Julie Fogerson, LEWIS PR, 212.292.4921 or julief@lewispr.com