Reports | JNJ Mobile

As one of the largest mobile publishers in the world, MocoSpace has a unique perspective on the habits of "generation mobile." How is consumer behavior changing when it comes to communicating, sharing content or finding new sources of entertainment? What impact are new phones like the iPhone and Android having on the mobile web?

Yeah, we're wondering, too.

Newest Report

The Mobile Social Graph - Q2 2010 (pdf)

Key Highlights

Android and iPhone traffic both increased over 65% in Q2

Average user age falls to 25.1, youngest of all major social networks

iPhone/Android session lengths increased 13.2%

Hispanic mobile females are the key music consumers

Previous Reports

The Mobile Social Graph - Q1 2010 (pdf)

Key Highlights

Android phone traffic increased 39.9% in Q1

iPhone/Android sessions are 27.8% longer than feature phone sessions

Mobile users log-in almost twice as often as PC users

iPhone/Android users over-index 72% on purchasing of virtual currency

iPhone 2x more attractive than Android for potential smartphone buyers

MocoSpace Mobile Social Networking Report - Q1 2009 (pdf)

Key Highlights

Mobile social networkers are young especially compared to their online counterparts

They're addicted - nearly all have their mobiles with them at all times and wont give it up

Mobile surfing doesn't just happen on the go

Convenience is a big driver of the appeal of social networking on the mobile, but that's not all its about

Staying connected with friends, keeping up with family, anytime and anywhere but that's only half the story

Shifting behavior toward mobile and away from computers continues but there's room for improvement